Free to List Online Marketplaces

We need to face it--there is nothing free anymore, except maybe smiles! When selling your handmade goods online, it's sometimes hard to pay the money upfront to list your items, without having that guarantee that they will sell.

Some of the newer online marketplaces are addressing this issue. Instead of the industry standard set by ebay and Etsy, which was to charge listing fees and commission, or selling, fees, these new venues are making it free to list your products. This is done to help alleviate some of the concern that you will be shelling out your hard-earned money just to have your item sit on a website somewhere. If your item does sell, then these venues take a small commission, usually 3-3.5% of the selling price. In this respect, it behooves the venue to make sure that their website is adequately publiciczed and is easy to use for buyers. It can be a win-win for artisan and webmaster alike.

Below are some of these new venues. I only have personal experience with one of them, but would love to hear from you if you sell on any of these sites!

Silkfair: US based site that sells handmade, as well as vintage and antique items. Their commission is 3% of the final selling price.

Made it Myself: US Based site that sells only handmade items. They claim they are waiving the listing fees right now, so at any point they could institute them. Currently, they also charge a 3% commission fee.

Lov.li: Another site for only handmade goods, but I find it a little difficult to navigate. They charge a 3.5% commission

1000 Markets: Only sells handmade goods by the artists themselves. This website is a little more expensive, 5.5% + .50, but the quality of the goods is very high. This is not grandma;s church bazaar craft table!

Must Reads from Handmadenews.org

This past week on Handmadenews.org, I tackled the concept of branding. Branding 101 gives a background on exactly what branding consists of, and how it benefits the independent artisan. Once you have the basics down, move on to Branding Pitfalls, which highlights the most common branding mistakes made by small businesses. Both of these articles help you to get a handle on your business' public persona, and create an image that makes customers want to buy from you.

More Must Reads...

Love Bags for Father's Day looks at creating a sweet momento for dad on his special day, forgoing the traditional tie.

The Little Things Mean So Much gives a number of ideas submitted from other artisans on how to go that extra mile for their customers. These special touches help build customer relationships, which can be hard to do over the Internet.

Teakettle Weed Killer is a cool little article from the Green Wise department. If you love your lawn, but hate weeds, the author reveals how you can kill the weeds naturally with boiling water!

Are Your An Artist or a Crafter? looks at the age-old debate with a clear perspective.

How to Market Fine Art Galleries Online offers some suggestions on marketing your fine art to possible collectors on the Internet, and how you can help them to find you.


Make sure you check out Handmadenews.org for your craft-info fix!

Handmade News!

I am so excited to be part of a new venture aimed at taking the pulse of the handmade movement. Handmadenews.org is a brand new, daily online news magazine full of information of interest to anyone who creates or loves to buy handmade goods!

I am currently a columnist in the Business Tips section. Even though Handmadenews.org has just gotten off of the ground, I have already had two of my columns published. Please check them out! The first, Finding Your Niche, talks about how you can combine passions to create one-of-a-kind art that will be in demand. The second, What's in Your Name, talks about the importance of naming your online business.

In addition to Business Tips, Handmadenews.org also has daily columns in Craft Techniques, Marketing, Craft Trends, Going Green, and much more! Be prepared to spend some time browsing the articles! There will truly be a treasure trove of information available for the handmade artisan.

I will still be posting my blog here, but I am going to focus more on presenting new-found handmade artists and trends, since my business-focused columns will be on Handmadenews.org . If you would like to be a featured artist, or know someone that would be great to feature, please email me at handmadechicblog@gmail.com!

What is the Cost of Your Art?

Discussion on pricing art abound all over the Internet. But what about the actual costs incurred by your art of choice? In this day when we are used to seeing some many cheap imports available, people have no true idea of what it really costs an independent artisan to create their goods.

Since I love to do lampwork, and have to deal with people who are used to buying cheap imports at Wal-Mart on a regular basis, I will use that as an example. I will only mention the tools and supplies you absolutely *must* have in order to create a quality lampwork bead (notice that you can't really put a cost on practice and expertise here!).

There is a beginner torch out there called a Hot Head. This torch runs on a single fuel, and is made to run on the small canisters of MAPP gas or propane you can find at hardware stores. You of course need glass rods, and stainless steel mandrels with bead release to form the bead around. And no matter what people might want you to believe, you need a kiln to anneal your beads (fiber blankets and vermiculite do *not* do the job).

So before you have even lit the torch and made a bead, you will have to spend:

1. Hot Head Torch: $40.00
2. Mandrels (12): $6.00
3. Bead Release: $10.00
4. Glass Rod Asst: $20.00
5. Kiln: $550.00
6. Can of Fuel: $3.00

If you chose to upgrade your torch to one that burns hotter, you will need to buy a dual fuel torch, the least expensive of which runs about $225.00. Plus, when you do this, you need to add in either bottled oxygen on a regular basis, or an oxygen concentrator which starts at $550.00 for a refurbished one.

Of the above supplies, the bead release, rods and fuel are consumed by the craft and need to be replenished regularly. Even if you decide to try to catch anneal your beads in someone else's kiln, you still need to spend nearly $80.00 before you make a bead. Now it makes a little more sense as to why those little glass treasures cost a bit more, doesn't it?

I would love to hear from artists in other fields as to what the costs associated with their area end up being. Please email me at handmadechicblog@gmail.com if you would be willing to write up a short entry outlining the costs you face, so we can continue to educate our customers.

Made By Hand. By Me

Of the new social networking sites for handmade artisans, Made By Hand. By Me, is by far my favorite for one very cool reason. Besides being truly devoted to the spirit of handmade (read their story), they have made available a very cool, clickable, gallery tool to showcase your work, or the works of others.

See the little gallery I have off to the right there? ----->

I created this virtual themed gallery with the Spotlight feature available on Made By Hand. By Me. What's great about these Spotlights is that you can include items from many different handmade venues in one gallery. They support the big guys like Etsy & Artfire, but they also will let you use items from 1000 Markets, Made it Myself, and Zibbet, plus more.

If you are like many artisans, and you have multiple shops, you can easily create a gallery of your work for your blog or website that pulls items from all the venues. It's similar to an Etsy mini, only better, in my opinion, because you aren't limited to one venue. Registration is free, and you can set up your own profile for their Artisan Directory as well.

To see the spotlights that others have created, you can click on the Shopping tab on their website and either select Window Shopping, to view a random spotlight, or choose Artisan Spotlights to see a sortable list of active spotlights. Be warned, though, time can get away from you as you drool over all the beautiful handmade goods!

These spotlights are only one of the many cool things about Made By Hand. By Me. To be honest, every time I visit it seems like I am finding out something else cool they have created for the online artisan. This is one site I would wholeheartedly recommend you check out!

Hot for ArtFire!

Last week I talked about how Etsy made selling handmade cool. Now, I have to admit, I have found something I think is even cooler.

There are a number of new sites aiming to refine the handmade online experience. ArtFire is one of those sites, and in my humble opinion, they are going to give Etsy a run for their not-so-proverbial money.

I signed up for ArtFire a few months ago. At first, I was dissapointed in their layout, especially once you got into the categories. It seemed like it would be pure chance that anyone would ever find my beads, and I became hesitant to invest to much in my ArtFire shop.

However, members of my online groups kept praising how great the ArtFire team is at responding to feedback. A few days ago, I went back for a real look-see at the site. It is amazing!

First off, each category has a section up top for random items to be featured at the top of the item page. These are random, not paid for by the artists, like the seldom noticed Etsy features that run at the top of item pages (never noticed those? I hardly do either!). Next, they have created an interface where you can sort items by price, time listed, and number of views. If you are one of those people who get a rush "discovering" a new artist, ArtFire gives you countless ways to get your fix.

Second is the fact that every item listed gets on the front page, and it is in a nice large format, not that tiny little filmstrip Etsy has running. They also have a great search feature that lets you decide if you want to include supplies and vintage in your quest. You can then narrow down your items further by price, or excluding certain terms. They have made finding items very easy for you.

Finally, we have to talk about price. While Etsy is affordable, I found that I was regularly having bills of over $20 when I would list regularly. The listing fees were on .20 but they would add up quickly with the 3.5% commission. ArtFire does it different, very different. If you only want to have 10 items in your shop at one time, you can have an ArtFire shop for free. Yes, FREE! If you usually keep more items stocked, you pay a flat monthly fee. Right now (and for the next week), you can sign up and only pay $12 a month for everything. No matter how much you list or how much you sell, you will only have to pay ArtFire $12 each month.

I know that this might not be the best choice for everyone, but if you want to budget exactly what your expenses will be for selling online, this may be for you. I personally love it.

This really is not to say that I don't like Etsy anymore. I still do, and will keep my shop there are well. But, if what I have seen so far is any indication, ArtFire will force Etsy to step up to the plate and become more responsive to its sellers.

TGIM: Networked or Burned Out?

A colleague, on one of the many social net groups I take part in, mentioned how exhausting it is keeping up with all of the social networking self-representing artists find themselves participating in on the web. If you Google 'social networking sites" you get over 45 million hits. Facebook, Flickr, MySpace, Twitter, Forums, blogs: seriously, when is a person supposed to find time for it all, and still create?

This is a question I have been turning over in my head for a while now. It seems like most people fall into two camps; one groups feels the best results will come from having representation in every avenue, the other feels that energy should be focused on one or two priorities. I find myself bouncing back and forth on a continual basis, so who am I to offer advice to anyone, right?

One thing I have realized, is social networking will not benefit your business if you find that it is interfering with your ability to create new product! Lately, I have had a number of initiatives starting up, and found myself without any time to be creative, much less add new work to my existing sites. It was then that I realized I needed to see through the projects I had started on, and then decide one or two sites that I would try to utilize the best way possible.

However, most self-representing artists do not have a big advertising budget, and social networking can be a great way to sell yourself to a targeted audience. To satisfy that part of me that is worried I will be missing out on the next great "thing", I will continue to try out the new sites that I come across...and then I will have to make the decision whether to continue that route or let it go.

Social networking can be a blessing for the artist who does not have a group of like-minded folks in their neck of the words. Just make sure it doesn't turn into a time vampire, and deprive you of the precious minutes you spend in your studio creating new treasures for the rest of us!

Etsy Tools 101

I have to admit that I obsess a little bit over checking out my views in my Etsy shop. So it should come as no surprise that I love the new tools people have created to help you keep track of all things Etsy. Here is a collection of tools that help you get more out of your Etsy experience. Have fun!

Craftopolis
A super easy tool that lets you enter your shop ID, and then tells you if you are in any treasuries at that moment. I used to wade through all 20+ pages of Etsy treasuries looking for the elusive yellow star. Now I can see within seconds if I am featured in a treasury. They also have atab that lets you know if you are in any gift guides. Very cool.

CraftCult.com
Another one of my all-time favorites. It has the Heart-o-matic, which lets you see not only your shop hearts (which you can check out in Etsy anyways), but how many hearts each specific item has! You can see at a glance which items are popular among Etsy browsers. It also has a tab, called "the Vault" that lets you see if you are in gift guides, of if you have been featured in the Storque recently.

Etsy Fee Calculator
This one can be a real eye-opener. You can state what amount you want to receive for your item, and then the fee calculator adds in the Etsy & Paypal fees, showing how much you will have to charge. Too often, people forget to figure in these fees when pricing their work!

Etsy Wiki
First off, this site has a wealth of information if you are trying to figure out Etsy. But what I love is their Top Seller function. You can easily find which shops sell the most on Etsy as a whole, or within your specific craft. This can be helpful so you can see what successful shops are doing.

Etsyhacks.com
The name may be a bit scary, but don't let that put you off. The developer of this site has created these tools, partly to help his wife, who has an Etsy shop. Under the Tools, there are two that are cool. First is the "Where Am I?" which lets you plug in your information to see if any of your items would show up within the first 25 pages of a search (you enter a tag & your user name). The second, is "Inventory Worth?" which does what it says; it tallies up the prices of your Etsy items and lets you know how much total inventory you have.

Let's Ets
This site allows you to easily add you Etsy items to the Google Base, which puts your items into Google searches. This is another great tool to help you with exposure of your Etsy items.

Tips for Having a Successful Show

Most artisans sell their creations at shows. Even though more and more are joining the Internet community, successful sellers realize that their potential customers want to see and touch the creations in person; after all the subtle nuances of a piece are often what attracts a buyer, and many times these can only be appreciated in person.

If you are used to mainly selling over the Internet, the idea of doing a show IRL (in real life) can be very intimidating. There is a certain safety towards your ego when selling over the Internet–you can’t see any negative reactions to your work…but you can’t experience the joy of someone falling in love with one of your creations either.

If you have decided it’s time to branch out into shows, or even if you have a few under your belt, here are some suggestions to help make your experience a successful one, both financial and mentally.

Make certain you visit the show before you agree to sell there!
Unless you have sworn testimonials from many trusted friends, you need to actually attend a show to see if your items will be well received. A local church craft bazaar or small summer craft fair may not be the right market for your creations. If a local craft show has an open vendor policy, that means anyone can set up a table and sell pretty much anything. If you make beautiful, handcrafted, wire-wrapped jewelry, why would you want to sell along side of grandma’s foam cut-out Christmas trees (no offense to grandma)! You wouldn’t expect to sell your jewelry at Wal-mart, you would look for higher-end shops that appreciate your work, mainly because customers that will appreciate (and buy!) your work will seek out those shops.

Also by visiting the show, you can see the conditions for yourself in regards to the lighting and spacing. You can determine if the organizer is on the ball and has arranged the artists for optimal traffic flow. You can also observe the type of people who are already attending this event; is it a nice mix of customers, people mainly looking for a bargain, or art conisseurs looking for a one-of-a-kind piece?

Set up your display ahead of time as a dry run.
You will already be running on adrenaline before your show starts, even if you are an old pro! You definitely don’t want to be stressing out because you didn’t think ahead as to how you wanted to set up your display. Also, when you set your display up at home you can immediately pack up everything as you pull your practice display down, reducing the likelihood that you will forget something important! In addition, this planning ahead will force you to think of everything you might need. Since I mainly sell my jewelry at shows, I know I need to include:

• hand-held mirrors;


• clipboard with newsletter sign-up info;


• business cards;


• extra pens;


• extra price tags; and


• scissors to cut the price tags in case the buyer wants to wear their purchase immediately.

Make arrangements to accept credit cards!
Considering there are so many affordable merchant services available now, there is no excuse for the serious artist not to accept credit cards. I currently use a service that many people recommended, Propay. I personally find this service very easy to use, and sell more higher-priced items as a result. There are others out there as well, I just don’t have the personal experience with them to recommend them to others.

If you do accept credit cards, make a folder for your credit card receipts. Make a “cheat sheet” with the instructions and information needed to process a credit card and tape it to the inside of the folder. This will also come in handy if you have a booth helper; they won’t have to interrupt you to take the card info, since they will have the directions in front of them. Once the show is over, you will already have your credit receipts in a folder making it easy to keep organized for bookkeeping purposes.

Be friendly!!!
This is probably the most important advice, and also the one thing you can absolutely control. You can have a million things go wrong, but the customer doesn’t need to know that. You would be amazed at how many shows I have been to, both as a vendor and as a buyer, where Sally Sourpuss is just sitting along at her table, ignoring nearly everyone who walks by (she may occasionally make eye contact with someone she thinks may have money to burn). There is no way you will have a good show if you don’t smile and acknowledge the people who are taking the time to look at your work, however briefly. Don’t be afraid to ask them how they are doing, and don’t get discouraged if they don’t buy something right away. They are more likely to remember you for being nice, and return to you for a purchase at a future show.

And if you feel you are having a horrible show, and inside feel anything but happy, I have two words of advice: Fake it! Being nice never hurt sales, but being unfriendly definitely will.

This is just the tip of the iceberg when it comes to the amount of advice that is out there for having a show. However, it should be enough to get you going and have a great time while meeting your customers face-to-face. Believe me, there is nothing that beats having a perfect stranger come up to your creations and re-affirm that your work is, indeed, beautiful.

Pricing Your Art = Pricing Your Time

Pricing your art. Ugh. It's enough to make most independent artisans start to sweat and second guess themselves...how to I price my creation so that it will be bought by my customers, but still help put food on my table? And how do I price my work objectively, especially since a little piece of me has gone into making it?

I think the major issue I see with pricing is that a lot of artisans undervalue their work completely. It is easy to take the cost of materials, and know that you have to cover that, but far too many only take those hard costs into consideration when pricing their items. As a result, you begin to see a lot of nice items that are priced far lower than they should be.

What artisans need to also figure into their pricing structure is their precious time...and not always just the time of physically making the item. I may make a necklace in an hour, but it may have taken two to three hours of planning and experimenting before actually being able to make the finished product. In a business reality, I need to realise that necklace takes me three hours to complete, and I need to pay myself for those three hours somehow.

I feel that this is what separates a lot of successful artisans (i.e., they can make a good living at their craft) from the rest of people who find themselves thinking, well at least I can make back my cost of materials, but will never be able to be a self-supporting artisan. I myself have struggled with pricing my time for years. I personally now use a pricing calculator I purchased from Eni Oken, a well-respected jewelry artist. I realized that to support myself, I need to make about $20 hour before everything is taken out; taxes and social security need to come out of this amount, just as if I were at a salaried job. Once I accepted this fact, I also realized I needed to build the cost of non-materials such as Internet cost, computer costs, printer ink, etc. The only real variable in my pricing structure is now the cost of materials...if I want to make a piece that is more economical, I use less expensive materials, I don't cheat myself of income.

I'll admit that I had sticker shock the first time the calculator told me what I should be charging. It was hard to admit to myself that I was worth that much as an artist. But if I don't believe that I am worth the price, how will my customers ever believe that? I want them to know that I believe enough in my work that I am not willing to undercut myself or my art.